Mid-sized Manufacturing Companies: The New Driver of Italian Competitiveness by Fulvio Coltorti Riccardo Resciniti Annalisa Tunisini & Riccardo Varaldo

Author:Fulvio Coltorti, Riccardo Resciniti, Annalisa Tunisini & Riccardo Varaldo
Language: eng
Format: epub
Publisher: Springer Milan, Milano

integrate their business area with other related segments (multi focusing).

Rather than on the product, the focus is on their core competences 2 and on their dynamic capabilities 3 to be competitive in markets that are constantly changing and difficult to forecast. In other words, not being able to compete with leading companies because of their market size/power, the only way mid-sized companies can survive and develop is through their focus capability and flexibility to reformulate their business.

In this sense, while re-focusing mostly arises because a firm needs to react to the threat of business model changes, multi-focusing grasps the opportunity to expand the original business and look for synergies between interrelated segments.

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